Every year, the Pantone Color Institute declares a specific shade as “Color of the Year”. But what or who exactly is the Pantone Color Institute? How does the process for choosing the color of the year go?
The Pantone Color Institute
The Pantone Color Institute began as a commercial printing company of an advertising group in New York City. Today, it stands as a color authority that makes it its mission to help companies make the most informed decisions about colors.
The Pantone Color Institute is well known for its Pantone Guides, a series of color swatches, and for the annual declaring of a color of the year.
The Process of Choosing the Color of the Year
Twice a year, the Pantone Color Institute holds a private meeting of representatives from various nations’ color standard groups. After two days of presentations, discussions and debate, a color is chosen for the following year.
The chosen color reflects the current mood or spirit or attempts to address a societal issue of the period. Take 2017’s color of the year for example. There’s no hiding that society has developed a fascination for tech and has also succumb to living a busy, routine type of lifestyle. With a vibrant yellow green shade, Greenery is an attempt to lead society back to nature. Its green is refreshing, energetic yet also relaxing.
2018 Color Trend and Color of the Year Forecast
Bold and bright are predicted to conquer 2018. Pantone Color Institute executive director Leatrice Eiseman said in an interview that we’ll be seeing a lot of intense colors as a natural application of our intense lifestyles.
Neutrals will also take center stage. In fact, color of the year predictions seem to be playing around shades of black and blue.
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